{"id":18096,"date":"2020-07-26T12:34:27","date_gmt":"2020-07-26T10:34:27","guid":{"rendered":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/"},"modified":"2020-07-26T12:34:27","modified_gmt":"2020-07-26T10:34:27","slug":"la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor","status":"publish","type":"noticia","link":"https:\/\/www.castellorutadesabor.es\/va\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/","title":{"rendered":"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor"},"content":{"rendered":"
\n

El president, Jos\u00e9 Mart\u00ed, recorda que la gastronomia \u00e9s un dels eixos principals de la pol\u00edtica tur\u00edstica que impulsa la diputada Virg\u00ednia Mart\u00ed des del Patronat Provincial<\/strong><\/h3>\n<\/div>\n
\n

El president de la Diputaci\u00f3, Jos\u00e9 Mart\u00ed, considera \u00abmolt important\u00bb la inversi\u00f3 de 700.000 euros que realitzar\u00e0 el Patronat Provincial de Turisme durant el tercer i el quart trimestre del 2020 a trav\u00e9s del pla de xoc per enfortir la marca Castell\u00f3 Ruta de Sabor . Es tracta d’\u201cun suport inequ\u00edvoc\u201d que posa de manifest que per a l’equip de govern de la nova Diputaci\u00f3 \u201cl’auge dels productes de casa representa una aut\u00e8ntica prioritat\u201d. El suport es proporciona per una doble via: mitjan\u00e7ant una l\u00ednia de subvencions espec\u00edfiques per a les empreses adherides i mitjan\u00e7ant la posada en marxa d’una campanya de m\u00e0rqueting que ajudi a posicionar tur\u00edsticament les menges produ\u00efdes a la prov\u00edncia de Castell\u00f3. En opini\u00f3 del president, s\u00f3n accions que estan en conson\u00e0ncia amb la pol\u00edtica tur\u00edstica que est\u00e0 impulsant la diputada Virginia Mart\u00ed, els dos eixos fonamentals de la qual s\u00f3n la gastronomia i el cicloturisme. <\/p>\n

Precisament ha estat la diputada responsable de l’\u00e0rea de Turisme la que ha detallat les accions de suport a Castell\u00f3 Ruta de Sabor incloses al pla de xoc impulsat des del Patronat Provincial. La m\u00e9s important \u00e9s lhabilitaci\u00f3 duna l\u00ednia dajudes per valor de 500.000 euros, a la qual podran optar les empreses que formen part de la marca. Segons Virginia Mart\u00ed, \u00abs\u00f3n subvencions que es podran destinar a la contractaci\u00f3 de serveis d’assessorament i consultoria per a l’elaboraci\u00f3 de plans de conting\u00e8ncia i protocols d’actuaci\u00f3 covid, el desenvolupament d’actuacions de digitalitzaci\u00f3 que permetin adaptar els serveis a les exig\u00e8ncies dels protocols covid, la compra de materials i equips per adaptar les instal\u00b7lacions i els equipaments dels negocis a la normativa sanit\u00e0ria i accions de promoci\u00f3 i comunicaci\u00f3\u00bb. <\/p>\n

D’altra banda, el Patronat invertir\u00e0 200.000 euros en l’activaci\u00f3 d’una campanya segmentada de m\u00e0rqueting de Castell\u00f3 Ruta de Sabor, en ser el turisme gastron\u00f2mic eix vertebrador de la prov\u00edncia pel potencial tur\u00edstic i la transversalitat. L’objectiu \u00e9s \u00abfomentar el valor gastron\u00f2mic de la prov\u00edncia i els destins de mar i muntanya com a complement del turisme cultural, de naturalesa i actiu.\u00bb <\/p>\n

El president de la Diputaci\u00f3, Jos\u00e9 Mart\u00ed, ha recordat el pla de xoc de turisme t\u00e9 una dotaci\u00f3 de pressupost\u00e0ria global de 2,8 milions d’euros i que Castell\u00f3 Ruta de Sabor \u00e9s un club de producte gastron\u00f2mic \u00aben constant creixement\u00bb a qu\u00e8 estan adherits m\u00e9s de 200 entitats en sectors com allotjament, hostaleria, producci\u00f3 agroaliment\u00e0ria, pesca, comer\u00e7, mercats, activitats i la xarxa Tourist Info.<\/p>\n<\/div>\n","protected":false},"featured_media":18097,"template":"","categoria":[159],"class_list":["post-18096","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","categoria-castello-ruta-de-sabor-va"],"acf":[],"yoast_head":"\nLa Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor - Castell\u00f3 Ruta de Sabor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor - Castell\u00f3 Ruta de Sabor\" \/>\n<meta property=\"og:description\" content=\"El president, Jos\u00e9 Mart\u00ed, recorda que la gastronomia \u00e9s un dels eixos principals de la pol\u00edtica tur\u00edstica que impulsa la diputada Virg\u00ednia Mart\u00ed des del Patronat Provincial El president de la Diputaci\u00f3, Jos\u00e9 Mart\u00ed, considera \u00abmolt important\u00bb la inversi\u00f3 de 700.000 euros que realitzar\u00e0 el Patronat Provincial de Turisme durant el tercer i el quart […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/\" \/>\n<meta property=\"og:site_name\" content=\"Castell\u00f3 Ruta de Sabor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/\",\"url\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/\",\"name\":\"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor - Castell\u00f3 Ruta de Sabor\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/La-Diputacion-destina-700.000-euros-del-plan-de-choque-de-turismo-a-fortalecer-los-productos-de-Castello-Ruta-de-Sabor.jpeg\",\"datePublished\":\"2020-07-26T10:34:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/#breadcrumb\"},\"inLanguage\":\"va\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"va\",\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/La-Diputacion-destina-700.000-euros-del-plan-de-choque-de-turismo-a-fortalecer-los-productos-de-Castello-Ruta-de-Sabor.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/La-Diputacion-destina-700.000-euros-del-plan-de-choque-de-turismo-a-fortalecer-los-productos-de-Castello-Ruta-de-Sabor.jpeg\",\"width\":899,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/noticia\\\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/va\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/#website\",\"url\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/\",\"name\":\"Castello Ruta de Sabor\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"va\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/#organization\",\"name\":\"Castello Ruta de Sabor\",\"url\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"va\",\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Logo-vertical-fondo-transparente.png\",\"contentUrl\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Logo-vertical-fondo-transparente.png\",\"width\":884,\"height\":1080,\"caption\":\"Castello Ruta de Sabor\"},\"image\":{\"@id\":\"https:\\\/\\\/www.castellorutadesabor.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor - Castell\u00f3 Ruta de Sabor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/","og_locale":"en_US","og_type":"article","og_title":"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor - Castell\u00f3 Ruta de Sabor","og_description":"El president, Jos\u00e9 Mart\u00ed, recorda que la gastronomia \u00e9s un dels eixos principals de la pol\u00edtica tur\u00edstica que impulsa la diputada Virg\u00ednia Mart\u00ed des del Patronat Provincial El president de la Diputaci\u00f3, Jos\u00e9 Mart\u00ed, considera \u00abmolt important\u00bb la inversi\u00f3 de 700.000 euros que realitzar\u00e0 el Patronat Provincial de Turisme durant el tercer i el quart […]","og_url":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/","og_site_name":"Castell\u00f3 Ruta de Sabor","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/","url":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/","name":"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor - Castell\u00f3 Ruta de Sabor","isPartOf":{"@id":"https:\/\/www.castellorutadesabor.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/#primaryimage"},"image":{"@id":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.castellorutadesabor.es\/wp-content\/uploads\/2024\/03\/La-Diputacion-destina-700.000-euros-del-plan-de-choque-de-turismo-a-fortalecer-los-productos-de-Castello-Ruta-de-Sabor.jpeg","datePublished":"2020-07-26T10:34:27+00:00","breadcrumb":{"@id":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/#breadcrumb"},"inLanguage":"va","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/"]}]},{"@type":"ImageObject","inLanguage":"va","@id":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/#primaryimage","url":"https:\/\/www.castellorutadesabor.es\/wp-content\/uploads\/2024\/03\/La-Diputacion-destina-700.000-euros-del-plan-de-choque-de-turismo-a-fortalecer-los-productos-de-Castello-Ruta-de-Sabor.jpeg","contentUrl":"https:\/\/www.castellorutadesabor.es\/wp-content\/uploads\/2024\/03\/La-Diputacion-destina-700.000-euros-del-plan-de-choque-de-turismo-a-fortalecer-los-productos-de-Castello-Ruta-de-Sabor.jpeg","width":899,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/www.castellorutadesabor.es\/noticia\/la-diputacio-destina-700-000-euros-del-pla-de-xoc-de-turisme-a-enfortir-els-productes-de-castello-ruta-de-sabor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.castellorutadesabor.es\/va\/"},{"@type":"ListItem","position":2,"name":"La Diputaci\u00f3 destina 700.000 euros del pla de xoc de turisme a enfortir els productes de Castell\u00f3 Ruta de Sabor"}]},{"@type":"WebSite","@id":"https:\/\/www.castellorutadesabor.es\/#website","url":"https:\/\/www.castellorutadesabor.es\/","name":"Castello Ruta de Sabor","description":"","publisher":{"@id":"https:\/\/www.castellorutadesabor.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.castellorutadesabor.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"va"},{"@type":"Organization","@id":"https:\/\/www.castellorutadesabor.es\/#organization","name":"Castello Ruta de Sabor","url":"https:\/\/www.castellorutadesabor.es\/","logo":{"@type":"ImageObject","inLanguage":"va","@id":"https:\/\/www.castellorutadesabor.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.castellorutadesabor.es\/wp-content\/uploads\/2024\/06\/Logo-vertical-fondo-transparente.png","contentUrl":"https:\/\/www.castellorutadesabor.es\/wp-content\/uploads\/2024\/06\/Logo-vertical-fondo-transparente.png","width":884,"height":1080,"caption":"Castello Ruta de Sabor"},"image":{"@id":"https:\/\/www.castellorutadesabor.es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.castellorutadesabor.es\/va\/wp-json\/wp\/v2\/noticia\/18096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.castellorutadesabor.es\/va\/wp-json\/wp\/v2\/noticia"}],"about":[{"href":"https:\/\/www.castellorutadesabor.es\/va\/wp-json\/wp\/v2\/types\/noticia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.castellorutadesabor.es\/va\/wp-json\/wp\/v2\/media\/18097"}],"wp:attachment":[{"href":"https:\/\/www.castellorutadesabor.es\/va\/wp-json\/wp\/v2\/media?parent=18096"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/www.castellorutadesabor.es\/va\/wp-json\/wp\/v2\/categoria?post=18096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}